I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

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Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.

Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy. 

In this episode, you’ll learn:

• The essence of positioning in business
• How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
• How to identify your skills and leverage them to make money

Resources and Recommendations:

• Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
• "Improvisation and the Theatre" by Keith Johnstone
• "Thinking in Bets" by Annie Duke

Topics Covered:

• (00:00 ) - Intro


• (02:37 ) - The importance of positioning in business


• (07:33 ) - Who can ruin your positioning?


• (12:10 ) - Why 99% of business is b*lls


• (14:14 ) - Leveraging experience and skills for career evolution


• (18:50 ) - Finding and mastering your niche


• (20:51 ) - Knowing when to specialize


• (24:21 ) - Embracing career changes


• (32:16 ) - Navigating niche market risks


• (46:53 ) - Emily’s top 3 resources

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→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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