258 - Finding Purpose In An AI-Changed World (Mark Schaefer, Futurist)
Description
Mark Schaefer is keynote speaker, university educator, futurist, and bestselling author of books like Marketing Rebellion, Audacious, and most recently How AI Changes Your Customers.
Mark also joined me a couple years ago, listen to Ep. 132: How AI Is Changing Marketing Forever & Why Creativity Matters More.
Here’s what we cover:
What’s changing with our customers, and how do we change alongside them;
What scares you most about AI;
What makes you hopeful;
Why curiosity matters now more than ever;
Where are you finding purpose and where can marketers find purpose at a time when we’re kinda lost;
Why awkwardness is a brand superpower;
The 3 questions we should be asking to guide our company's next chapter.
Mark on LinkedIn: www.linkedin.com/in/markwschaefer
Mark's website: businessesgrow.com
For more content, subscribe to Building With Buyers on Apple or Spotify or wherever, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.
Music by my talented daughter.
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
Newsletter: One Insight
United States
