In this episode of the RWS Clinician’s Corner, we talk with Maggie Berghoff, leader in wellness entrepreneurship and a national bestselling author. Maggie shares her personal journey from a nurse practitioner to a successful entrepreneur, emphasizing a simplified approach to building a thriving business without the need for full automation or extensive resources. We dive into the art and science of client acquisition and sales, particularly for health practitioners, and she shares the importance of designing effective application forms, pre-qualifying clients, and reframing sales conversations as acts of service. We also explore practical strategies for reducing no-shows, handling sales objections, and leveraging social media to build trust and credibility with potential clients.

 

In this interview, we discuss:

 

• Designing effective application forms to help identify ideal clients

• Structuring discovery and sales calls to transition into paid sessions/programs

• Building confidence through testimonials and results (also, courage = confidence)

• Reframing sales as service, and how to filter/prime clients for better sales interactions

• The role of marketing and social media in building a brand / building trust

• Practical business strategies for getting started (P.S. It’s less than you think!)

• Practical strategies for handling sales objections and getting long-term client engagement

 

The Clinician’s Corner is brought to you by Restorative Wellness Solutions. 

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Timestamps:

00:00 Maggie empowers female practitioners to thrive.

06:12 Overcome fear; dramatically underpricing for experience.

07:59 Overcame sales call fear to genuinely help.

10:46 Sales is about passion, not manipulation.

13:28 Pre-qualifying ensures audience interest and readiness.

17:08 Identify pain points, desires, and motivations accurately.

21:08 Consider a 90-minute paid consultation for help.

23:29 Improved process and messaging significantly reduced no-shows.

28:29 Desire and necessity drive business processes similarly.

30:22 Course teaches gut healing for complex cases.

33:46 Address objections, guide commitments, achieve desired results.

35:21 Commit to change or maintain the status quo.

41:00 Social media grows business with strategic use.

44:20 Success achieved through a balanced, metric-driven approach.

46:45 Most clients under 10,000 followers; loyal audience.

48:57 Financial health is crucial for overall self-care.

53:11 Join, follow, review, and share Clinicians Corner.

Speaker Bio: 

Maggie Berghoff is the founder and CEO of Celproceo, a health consulting company rooted in functional medicine and trusted by celebrities, professional athletes, and CEOs. Maggie is also the co-founder and CEO of a business and marketing company she launched and runs with her husband. They offer a comprehensive business growth program, in-house done-for-you services such as PR, branding, web builds, detailed course launches, and 1:1 and group business consulting. Maggie has been featured in hundreds of media outlets, including Forbes, Business Insider, Entrepreneur Magazine, Oxygen Magazine, USA Today, local and national television, and more. She is the author of Eat Right for your Inflammation Type: The Three-Step Program to Strengthen Immunity, Heal Chronic Pain, and Boost Your Energy, signed by top literary agent Celeste Fine of Park & Fine, and publishing company Simon & Schuster. Maggie is also a proud mom of three young children, and focuses on family, flexibility, and fulfillment as core values in the companies she builds.

 

Connect with Maggie Berghoff:

Website: https://www.maggieberghoff.com/

Instagram: https://instagram.com/maggie_berghoff/ and https://www.instagram.com/celproceo/

 

Affiliate link for the free + virtual 4-Day Business Growth Summit –  Nov. 18th-21st
https://www.maggieberghoff.com/a/2147970949/fhhvzsJ9

Keywords: 

application forms, ideal clients, client pain points, client desires, client motivation, client commitment level, financial readiness, mental readiness, health improvements, motivational elements, future pacing, discovery calls, sales calls, short consultations, high-ticket coaching, call scheduling, full-time work, automation, reduce no-shows, social media communication, follow-up system, confidence in service, sales strategy, pre-qualification process, sales process adjustments, marketing, rapport, overcoming objections, mindset and determination, practical steps for client acquisition, personalized engagement

Disclaimer:

The views expressed in the RWS Clinician’s Corner series are those of the individual speakers and interviewees, and do not necessarily reflect the views of Restorative Wellness Solutions, LLC. Restorative Wellness Solutions, LLC does not specifically endorse or approve of any of the information or opinions expressed in the RWS Clinician’s Corner series. The information and opinions expressed in the RWS Clinician’s Corner series are for educational purposes only and should not be construed as medical advice. If you have any medical concerns, please consult with a qualified healthcare professional. Restorative Wellness Solutions, LLC is not liable for any damages or injuries that may result from the use of the information or opinions expressed in the RWS Clinician’s Corner series. By viewing or listening to this information, you agree to hold Restorative Wellness Solutions, LLC harmless from any and all claims, demands, and causes of action arising out of or in connection with your participation. Thank you for your understanding.