In today’s world, it’s more essential than ever for associations to strike the right balance between bold advocacy and thoughtful strategy. Our guest, Heather L. Maurer, CEO of the National Association of Nurse Practitioners in Women’s Health (NPWH) is intimately familiar with this balancing act. She has more than 27 years of experience leading nonprofits and associations through periods of uncertainty and political change.

Along with our host, Christine Shaw, Heather discusses the challenges facing associations in the healthcare space, from navigating advocacy to combating misinformation and supporting clinicians on the front lines. Heather reveals the strategies her organization uses to remain relevant and impactful, including fostering community, embracing adaptability, and staying true to the founding mission. 

In this episode, you’ll learn: 

• How to grow the three pillars of any association: advocacy, education, and connection. 
• The importance of a multichannel approach when listening to member feedback. 
• The Inclusivity, Diversity, and Equity framework driving NPWH’s work.
• How to find the “yes” amidst any obstacle that arises. 
• The content strategy NPWH employs to ensure member needs are met. 

Heather L. Maurer is the CEO of the National Association of Nurse Practitioners in Women’s Health (NPWH). With more than 27 years of experience leading nonprofits and associations, Heather has built a reputation for guiding organizations through growth, transition, and challenge with clarity and vision. At NPWH, Heather is advancing the organization’s mission to support women’s health nurse practitioners and advanced practice registered nurses who care for women and gender-diverse individuals. Under her leadership, NPWH has prioritized health equity, cutting-edge continuing education, and real-time member support, ensuring the association remains the trusted champion for its community. Heather is known for her ability to align strategy with mission, empower her team to foster a truly engaged membership, and position associations at the forefront of advocacy and innovation. 

Resources:

Recommended Reading: These Truths: A History of the United States

Explore more on identifying and acting on advocacy priorities. 

Visit: AssociationAdviser.com

Connect with NPWH & Heather L. Maurer:

LinkedIn: @NPWH & @HeatherMaurer

Facebook: @NPWH

Visit: https://npwh.org/

Connect with Us: 

LinkedIn: @NaylorAssociationSolutions

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!