This episode of Leading to Profit features insights from Jamie Kritharas, Defiant's founder and creative leader, on creative marketing, ad testing, and business growth.

Jamie Kritharas started as a DJ and producer touring with the world’s leading artists such as  Tiesto, Martin Garrix, Calvin Harris, Diplo and many more. His background in the music industry equipped him with a deep understanding of marketing, creative, and digital promotion. 

Jamie created Defiant, an agency that has since revolutionised the marketing landscape in Australia. Under Jamie’s leadership, Defiant has propelled over 300 businesses to new heights, made over 100 strategic hires, and generated hundreds of millions in revenue by managing tens of millions in ad spend.    

Key Topics

• Creativity in Business Growth: Jamie identified a critical gap in the Australian market: the lack of agencies that effectively combine creative and performance marketing.

• The Value of Ad Testing: Jamie gained more profit by knowing who his prospects are marketing to rather than developing products that don’t appeal to them.

• Stopping the Scroll: Jamie shares ways for marketers to let people stop scrolling through their content.

Resources: 

Jamie’s site: www.defiantdigital.com.au

Jamie’s business Instagram: instagram.com/defianthq

Jamie’s Instagram: instagram.com/jamiekritharas

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.