Today, I'm joined by Geoff Cook, CEO of Noom.

Combining human coaching, AI support, and prescription medications, Noom is on a mission to help people make lasting lifestyle changes and lose weight for good.

In this episode, we discuss the evolution of the company’s digital health platform.

We also cover:

• Adding GLP-1s
• Entering the longevity sector
• Merging wellness and healthcare

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Noom's website: https://www.noom.com/
Noom’s LinkedIn: https://www.linkedin.com/company/noom
Geoff’s LinkedIn: https://www.linkedin.com/in/geoff-cook-0a35ba3/
Twitter/X: https://x.com/noom
Facebook: https://facebook.com/noom
Newsroom: https://www.noom.com/press-and-media/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00 ) Introduction
(01:40 ) Jeff's Journey to Becoming Noom's CEO
(04:02 ) Challenges and Strategies in Prescription Era
(08:00 ) Noom's Holistic Approach
(10:30 ) Navigating the Wellness and Healthcare Landscape
(12:02 ) Behavior Change and Medication Integration
(24:42 ) Compounded Medications and Regulatory Challenges
(35:28 ) Future Roadmap
(38:44 ) Conclusion