#265: The Go-Giver: Creating Value that Sells

Update: 2025-07-23

Description

Welcome to the Art of Value Whispering podcast

In this episode of the Brilliant Business Book Festival, I’m joined by Bob Burg, co-author of the widely loved book: The Go-Giver.
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Bob’s writing started with a practical sales book, Endless Referrals, but soon realized the power of storytelling. That led to The Go-Giver, a business parable built around timeless relationship-building principles.
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In this insightful episode, Bob shares why giving in business isn’t about self-sacrifice - it’s about building deep, trusted relationships that grow your impact and income.
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Through storytelling, timeless principles, and real-world experience, he reveals how shifting focus from getting to giving is the secret to sustainable business success.
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Join me in this episode to discover practical insights for growing a value-led business, navigating boundaries,asking boldly, and building a brand others can’t help but advocate for.

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“Success in business isn’t about taking, it’s about becoming the kind of person others know, like and trust.” - Bob Burg

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In this Week's Episode...
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In this episode, you will learn:
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Why The Go-Giver was written as a parable, and how that format transforms learning.
The true difference between Go-Givers, Go-Getters, and Go-Takers.
How value is perceived in the other people’s eye and how you define it .
Why introverts are naturally better at sales, and how to lean into that.
How to give generously without becoming a doormat or burning out.

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💡 Ready to take action?
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Turn your insight into practical action with Valora your new AI Business Coach here. ‍
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Read Bob’s Book: The Go-Giver

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“Being a Go-Giver means shifting your focus from getting to giving, so you consistently adding value to others.” - Bob Burg‍

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About Bob

Bob is an internationally acclaimed speaker, bestselling author, and master of relationship-based business strategies.

With over 30 years of experience, he’s helped individuals and organizations sharpen their influence and build referral-driven growth using his signature Endless Referrals system
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Read Bob’s Book:

The Go-Giver
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Connect with Bob
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Website LinkedIn

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About Your Host, Melitta Campbell

Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host.

Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

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She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy.

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Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle.

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Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

You can learn more about Melitta's story here.

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Connect with Melitta

Website Linkedin YouTube

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