In this episode, I’ll be covering how you can convey the transformation you deliver to your clients through your messaging, as well as the importance this knowledge can have for your business. 

Not everyone believes that they actually have a transformation that they’re helping their clients achieve. But the truth is that even ambiguous industries supply their clients with some major transformation on a deeper level that sparks emotion and is so important to zero in on.

Here are a few topics I cover:

• What If I Don’t Deliver a “Transformation”?
• Understanding the TRUE Transformation You Deliver
• Deliverables and Outcomes vs. Transformation
• Sourcing Information From Your Clients

I hope that this episode inspires you to figure out what transformation you’re facilitating for your clients. And beyond that, I hope it helps you understand how to convey this information in your messaging so that you can truly speak to those looking to achieve the transformation your offer will spur.

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EPISODE RESOURCES

THE COPY TEMPLATE SHOP: https://copytemplateshop.com

EP #27 - Why We NEED to Talk About Problems in Sales Copy: https://megantaylor.co/blog/client-problems-26/