In this episode, Gary explores the concept of 'nudges' and how they can be applied to encourage the adoption of electric vehicles and renewable energy.

He discusses examples from behavioral economics, such as rearranging food options to promote healthier choices, and applies these ideas to the EV market.

Gary also examines legislative nudges, like the UK's ZEV mandate, and the role of advertising and peer pressure in normalizing EVs. The episode concludes with practical suggestions for increasing EV uptake, including test drives and tax incentives.

This season of the podcast is sponsored by Zapmap, the free to download app that helps EV drivers search, plan, and pay for their charging.

Links in the show notes:

• Nudge on Amazon - Affiliate Link
• Tesco adds 1000th electric van to fleet - electrive.com - Cool thing
• How to promote the EV experience - The EV Musings Podcast

Episode produced by Arran Sheppard at Urban Podcasts: https://www.urbanpodcasts.co.uk

(C) 2019-2025 Gary Comerford

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'So, you've gone electric?' on Amazon : https://www.amazon.co.uk/dp/B07Q5JVF1X

'So, you've gone renewable?’ on Amazon : https://amzn.to/3LXvIck

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