279. The Wild Africa Fund. How aviation stakeholders can harness the power of media and influencers to drive awareness of wildlife conservation and attract a new generation of passengers with Peter Knights OBE, CEO
Update: 2024-03-04
Description
In this episode, I speak to Peter Knights, CEO of Wild Africa Fund.
Together, we discuss the organization's mission to popularize conservation across Africa and engage local communities through media and influencers.
Takeaways:
- The Wild Africa Fund aims to popularize conservation across Africa and engage local communities through media and influencers.
- Tourism plays a crucial role in wildlife conservation and economic development in Africa.
- Partnerships with airlines and airports allow the fund to create bespoke content that promotes wildlife conservation and tourism.
- The aviation industry can contribute to efforts to combat wildlife trafficking and promote sustainable tourism in Africa.
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