Matt Dolman, Managing Partner of Dolman Law Group, shares how his website hit 83 million impressions and 670,000 clicks in 12 months.

"All of a sudden Google rewarded us and for three straight years we ranked number one in the country for car accident lawyer. ." - Matt Dolman

In today’s episode of Personal Injury Mastermind, we explore the content marketing strategies that rank legal websites in the top 1% with Managing Partner of Dolman Law Group, Matt Dolman. We discuss:

• How to amplify content so it can be found


• Long-tail keywords, the new frontier in legal SEO


• Quality content production at scale


• Content freshness: When to update mass tort pages and practice areas


• Leverage AI for optimization, not creation, to maintain EEAT


• Strategic social media promotion impacts search rankings


• Collaboration with other lawyers can boost visibility


• Regular content pruning and 301 redirects preserve SEO value

Guest Details

Matt Dolman is the Managing Partner at Dolman Law Group. A trailblazer in legal content marketing, his efforts have helped his websites achieve 83 million impressions and 670,000 clicks in 12 months, and 10 million impressions on a new mass tort site in under a year.

• Matt Dolman:  LinkedIn
  


• Dolman Law Group: Website, Instagram, YouTube
  


• Lawsuit Legal News: Website
  

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

• Rankings: Website, Instagram, Twitter
  


• Chris Dreyer: Website, Instagram
  


• Newsletters: The Dreyer Sheet


• Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
  


• Work with Rankings: Connect
  

Resources Mentioned

• Google Search Console


• Google Analytics


• Surfer SEO


• Frase.io


• Ahrefs


• SEMrush

Time Stamps

(00:00 ) Introduction

(01:33 ) From Obituaries to SEO: The Unconventional Journey of a Personal Injury Lawyer

(03:08 ) The Evolution of SEO

(04:48 ) Content is King

(05:37 ) Quality vs. Quantity: The Delicate Balance in Content Production

(07:21 ) Dominating National Rankings

(08:20 ) Content Refreshing for Better Rankings

(10:28 ) AI and SEO in Search Results

(12:29 ) Optimizing Content with AI Assistance

(14:36 ) Sharing Can Boost Your Rankings

(17:30 ) Reasons to Share Legal Content

(18:30 ) Content Pruning

(19:53 ) How to Measure Success

(21:28 ) How Long Should You Wait for SEO Results?

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