29: The Final Stretch: Completing Your Business Relationship Ecosystem
Description
This episode wraps up the 10 Vital Business Relationships framework by digging into the final three often underestimated but high-impact categories: media/influencers/events, vendors/suppliers, and the last one is a surprise.
From building visibility through podcasts and conferences to reassessing supply chains and reducing waste, this conversation invites you to see your business through a lens of interconnected opportunity.
Jillian shares practical ways to research, map, and engage each of these relationships, including tips on how to turn insights into action. By the end, you’ll have completed your business ecosystem map and be ready to use it as a foundation for growth, strategy, and stronger stakeholder alignment.
This is the kind of groundwork that sets your business up for sustainable success without chasing, forcing, or burning out.
If this appeals to you, you’re invited to join us in the One Handshake community. Many of us are business owners, established or just getting started, who value and prioritize relationships in our businesses and together we learn and work on applying this framework along with many others. To learn more, visit OneHandshake.co
Mentioned in the Episode:
A great resource for companies to measure, assess, and compare their environmental impact to that of their peers, is the B- Impact Assessment:
https://www.bcorporation.net/en-us/programs-and-tools/b-impact-assessment/
Here are the links to the three previous episodes where Jillian explored the first seven key relationships for building a relationship-driven business:
Ep 23: Beyond Revenue: The First Three Spokes of a Relationship-Driven Business
Ep 25: Relationship #4: Serve Your Customers—Past, Present & Future
Ep 27: Strategic Growth Through Relationships: Neighbors, Community, and Competitors
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