There’s an idea in startup land around “building in public”. The idea is that taking people behind the scenes can be a fantastic way to build trust, create authenticity with your brand, and create an enthusiastic base of early customers. 

When I’ve talked to founders or my students at Northwestern about building in public, the example I’ve most frequently used is Amanda Goetz. Amanda is the founder of House of Wise, a DTC brand offering CBD-based products to improve women’s health.

In this wide ranging conversation we discuss the origins of House of Wise, what it’s like building a DTC business from the ground floor, how Amanda developed an intuitive understanding of her customer, how startups can invest in brand early on, proactively building community, the benefits of building in public and leading with authenticity, and much more.

Follow Amanda on Twitter: https://twitter.com/AmandaMGoetz
Learn more about House of Wise at https://houseofwise.co

PODCAST INFO
Podcast website: https://manifold.group/podcast
Apple Podcasts: https://apple.co/3EbkMEk
Spotify: https://spoti.fi/3nqwNiD
RSS: https://bit.ly/3ntcFw1
Full episodes playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HqCM09dwh6otuU7TArkq8J
Clips playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HrrlaeQZnf1sicFkprjpqk

SOCIAL:
- Sean Johnson on Twitter: https://twitter.com/intentionally
- Sean Johnson on LinkedIn: https://linkedin.com/in/seanjohnson
- Sean Johnson on Instagram: https://www.instagram.com/intentionally_

- Manifold on Twitter: https://twitter.com/manifold_group
- Manifold on LinkedIn: https://www.linkedin.com/m/company/manifold-group
- Manifold on Facebook: https://www.facebook.com/themanifoldgroup
- Manifold on Instagram: https://www.instagram.com/manifold_group/
- Manifold on Medium: https://medium.com/build-better-products