Social Media for B&B Owners: It’s Not All About Direct Bookings

Learn how to use social media as a tool to connect with guests, showcase your B&B’s personality, and build lasting relationships—without relying on it for direct bookings.

B&B expert Karen Thorne of Bed and Breakfast Academy shares how social media can support your business while discussing the risks of over-reliance and what to do if you decide social media isn’t for you.

In this episode, we discuss:

• Why social media isn’t just a sales tool for running a B&B


• The 80/20 rule: how to balance connecting with guests and promoting your business


• The surprising benefits of building relationships over the “slow burn” of social media


• Why social media is one piece of the puzzle when starting a bed and breakfast


• How to handle an exit from social media (and why deleting old accounts is key)


• The importance of diversifying your marketing efforts with blogs and email newsletters


• How Karen built trust with repeat guests through consistent, authentic social media posts

Whether you’re running a B&B or starting a bed and breakfast, this episode is packed with insights to help you market smarter, not harder!

Follow Karen

Bed and Breakfast Academy Website
Bed and Breakfast Academy Mini-Workshop
Full B&B Course

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