29. Building a Movement: Turning Opponents into Allies
Description
Social movements rarely succeed by overpowering their opposition—instead, they win by strategically shifting support. In this episode, we explore the Spectrum of Allies model, a powerful framework that helps activists identify key constituencies, understand their positioning, and develop targeted strategies to build momentum. From the civil rights movement to contemporary advocacy campaigns, we examine how movements mobilise passive allies, engage neutral groups, and create cascading shifts in public opinion. Change is a process, not an event—by planting and watering the right seeds, activists can turn silent supporters into vocal allies and transform the landscape of social change.
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