Most new firms struggle for years to build a steady caseload. But what if you could shortcut that journey? KurtzReilly Law doubled their expectations every month by combining smart referral partnerships with cutting-edge tech.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

In this episode of Personal Injury Mastermind, Austin Kurtz shares how his firm scaled rapidly by focusing on attorney referrals and operational efficiency. From AI-powered file management to strategic case selection, this is the roadmap for accelerating your firm's growth through smart partnerships and systems.

We discuss:

• Referral partnerships vs. traditional marketing for new firms


• Using AI and automation to handle rapid case growth


• The exact tech stack for moving files faster


• Strategic case selection criteria for maximum growth


• Building relationships that drive consistent referrals


• Balancing growth with quality representation


• The future of legal tech and firm operations

Guest Details

Austin Kurtz is co-founder of a rapidly growing personal injury firm in Arizona. Known for their innovative approach to operations and marketing, they've built one of the fastest-growing referral networks in the Southwest through strategic partnerships and cutting-edge technology.

• Austin Kurtz: LinkedIn, Website, Instagram
  


• Kurtz Riley Law: Website, Instagram
  

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

• Rankings: Website, Instagram, Twitter
  


• Chris Dreyer: Website, Instagram
  


• Newsletters: The Dreyer Sheet 


• Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
  


• Work with Rankings: Connect
  

Time Stamps

00:00 Intro 

00:32 Tech-first approach to scaling 

02:12 Building elite referral partnerships 

04:34 Strategic case selection 

07:02 From commercial litigation to PI 

09:30 Operational efficiency 

10:44 The referral advantage 

12:30 Future of legal tech 

14:30 Arizona’s evolving legal landscape

16:00 Serving underserved communities 

17:03 Culture and authenticity

Additional Episodes You Might Enjoy

• 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good


• 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry


• 101. Pratik Shah, EsquireTek — Discovering the Power of Automation


• 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend


• 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok


• 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche


• 96. Brian Dean, Backlinko — Becoming a Linkable Source


• 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow


• 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels