297. The Secret to Making ANY Content Convert (Podcasts, Posts, Videos, Emails… EVERYTHING)
Description
This episode breaks down the two principles that let any coach or creator convert from any medium: clear, specific messaging and a simple, strategic conversion system. Drawing from a decade of experience, Jason shows why jargon kills trust, how a focused content ecosystem drives predictable clients, and how his messaging framework like identifying struggles, naming the villain, offering a unique solution, and outlining a believable transformation, makes your message land and your content convert.
"Great messaging combined with a great conversion system is what allows you to convert from any piece of content."
What this episode offers:
- Clear, specific messaging is the foundation of all high-converting content across any medium.
- A defined conversion mechanism is essential; posting alone no longer drives predictable results.
- Focusing on one top-of-funnel platform prevents dilution and improves lead quality.
- Four content types—connection, influence, authority, and conversion—create trust and consistent engagement.
- Email and long-form content deepen relationships and increase conversions through repeated touchpoints.
- A strong messaging framework—struggles, villain, belief shift, unique solution, and clear journey—makes your offer compelling and believable.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
United States
