In this episode of #positiveleaders, we look at how a beer brand, Toast Ale, and a global food and beverage company, Danone, two purpose-driven companies, address the challenge. Toast Ale's chief toaster, Robert Wilson, believes “to change the world, you have to throw better parties than the corporation destroying it”. He tells us how he intends to do it with his beer made of surplus fresh bread that would otherwise be wasted, while Danone’s VP of research and innovation User eXperience, Victoire Dairou talks about how she engages consumers in healthier and more sustainable eating and drinking practices. Together we discuss the level of user engagement with innovative products like theirs, opportunities and challenges, how traditional companies can play their part in a wider systemic and sustainable transformation of the food system, the role Europe could play and much more.

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