Andrew and John talk about data and creative and how both departments are inherently intertwined. We touch on user-experience, user-behavior and thinking about user intent while developing digital strategies. Guitar Hero does come up at one point, along with creative thinking and phenomenal ideas that ultimately get wasted in advertising for various reasons.

The role that data and creative play in today's advertising/marketing landscape can't be ignored yet there is a massive gap in how these two departments speak to each other. It's easy to get caught up in the whirlwind and forget how these two CORE components work with each other.

We go through the importance of setting client expectations and not wasting too much time educating clients and partners on the actual implementation of work. Dancing the Account Management dance can be a tricky one, and ultimately you have to keep track of time and hours in order to maintain project flow and profitability.

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Find John on Twitter: twitter.com/archivedigi

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We're looking forward to going on this ride with you and getting in touch!

Copyright© 2019 John Morton and Andrew Mellenger