DiscoverHealthcare Trailblazers3 marketing secrets every healthcare founder NEEDS to know!
3 marketing secrets every healthcare founder NEEDS to know!

3 marketing secrets every healthcare founder NEEDS to know!

Update: 2024-09-23
Share

Description

Send us a text

In this episode, we explore the challenges and opportunities in healthcare marketing, diving into actionable strategies for B2B success. Our guest shares insights on transitioning from corporate to entrepreneurship, how to build trust through owned, earned, and paid media, and the importance of staying persistent in a complex industry. Whether you're in healthcare or just looking to elevate your marketing game, this conversation is packed with valuable lessons.

Key Takeaways:

  • Transitioning from Corporate to Entrepreneurship: The importance of clarity and support in taking the leap from corporate to founding a healthcare-focused company.
  • Three Pillars of Marketing: Understanding the balance between owned, earned, and paid media for scalable success in healthcare marketing.
  • Building Relationships in Healthcare: The critical role of relationship-building and personalized outreach in driving B2B success.
  • The Power of Earned Media: How credibility through third-party validation can significantly shorten sales cycles.
  • Account-Based Marketing: Why focusing on key decision-makers within healthcare organizations is essential for long-term success.
  • Persistence Pays Off: Consistently showing up and staying ready for the right opportunities can make all the difference in business.
Comments 
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

3 marketing secrets every healthcare founder NEEDS to know!

3 marketing secrets every healthcare founder NEEDS to know!

Previva Health Group