3 must have's for successful job match alert emails
Description
Industry veteran, Christopher Campbell of Reticular Media, joins us today for an episode that will be of great interest to any job board / recruitment marketplace that sends bulk, commercial emails such as job match alerts.
Sending thousands, tens of thousands, or even more emails a day is massively challenging as the rules from Gmail and other email service providers (ESPs) are constantly changing, as are the best practices for ensuring that your emails get into the inbox, opened, and the job ads clicked on.
Cohost Peter M. Zollman of AIM Group wasn't able to join us for today's episode, but cohost Steven Rothberg of College Recruiter discusses with Chris his three tips for ensuring success plus a bonus recommendation at the end.
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