3. Where Does the Cash Actually Go?

3. Where Does the Cash Actually Go?

Update: 2025-09-23
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I'm diving into a question that keeps far too many business owners awake at 3 AM: "Where does the cash actually go?" You're working flat out, the jobs are coming in, but you never quite feel financially secure. That constant stress about whether direct debits will clear or if that customer will finally pay as promised is exhausting. You're always hunting for the next job because you're never quite sure if your regular income actually covers your basic costs. 

Today, I’m going to show you how to find out exactly what needs sorting with your cash flow so you can finally sleep better at night. You’ll gain crucial clarity on whether your business can truly sustain itself, or what exactly you need to change. Do you need more regular, predictable work, or are those one-off jobs just paying for luxuries your business doesn’t genuinely need? It's time to stop gambling and start building stability. Lets dive in!

Key Takeaways:

1. Understanding your cash flow is crucial for financial peace of mind. Many business owners experience "constant stress about whether there'll be enough money next month" and are "always hunting for the next job because you're never quite sure if your regular income actually covers your basic costs."

2. A simple analysis of bank statements can reveal significant insights. 

"Download 3 months of bank statements... you need to sort everything... your income... your expenses." -  Nicola J. Barnett

3. Distinguishing between regular and ad hoc income is vital for stability. 

"It's important to understand whether your business can survive on predictable income alone or if you're constantly gambling on finding new work." -  Nicola J. Barnett

4. Categorizing expenses helps identify unnecessary spending. 

"By splitting expenses into 'absolute must-haves,' 'nice to haves,' and 'pure luxury,' businesses can see how much is disappearing on stuff you don't actually need." -  Nicola J. Barnett

5. Relying on ad hoc work for basic overheads creates instability.  

"If your ad hoc work is covering your must-haves, you're creating constant stress having to find new work all the time." -  Nicola J. Barnett

6. Converting ad hoc clients to retainers can transform business stability.  

"By moving our year end clients onto m

Want to fix your business? Join The Business Fix With Nicola

Here's what you'll receive when you work with Nicola J. Barnett to get your business on track.

  • A Proven Framework: Use the Efficiency & Profit Framework to end overwhelm, get cash flowing, maximize profits, and build a business that won't break you.
  • Clarity and Control: The first step is a "Financial Awareness Review," where Nicola will dig through 12 months of your financials to give you the truth about your business and create a 90-day roadmap.
  • Hands-On Implementation and Transformation: In "The Business Fix" program, you'll get structured action and accountability to turn awareness into fast results. This will help you fix cash flow leaks, improve profits, and implement smooth systems.
  • Full Support for Deep Transformation: For those needing a complete overhaul, the "Survive to Thrive" program offers hands-on support to rebuild your business from the ground up, giving you predictable cash flow and sustainable profitability.
  • Ongoing Momentum & Accountability: With the "Strategic Advisory Partnership," you get monthly focused strategy sessions to ensure your progress sticks and your business continues to grow on solid foundations.

Learn More about the Profit & Efficiency Frame work & For a deeper dive into this topic and more, visit our website: p...

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3. Where Does the Cash Actually Go?

3. Where Does the Cash Actually Go?

Nicola J Barnett