When 460,000+ law firms compete for attention, casting a wide net is no longer enough. In this episode of Personal Injury Mastermind, we explore how AI and innovative business models are reshaping case acquisition. From precision targeting to owning distribution channels, discover how forward-thinking firms land premium cases by fishing with a spear instead of a net.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

We discuss:

• How FirmPilot's AI platform uses psychographic data to target ideal clients


• Why vanity metrics like organic traffic matter less than qualified leads


• The real metrics that determine Google Ads placement and cost


• How Top Class Actions built a 1.5M monthly visitor platform


• The economics of commercial vehicle cases and mass torts


• Why traditional case acquisition methods are becoming obsolete


• Using data feedback loops to optimize marketing spend

Guest Details

Jake Soffer is the founder and CEO of FirmPilot, an AI-powered marketing platform helping law firms target premium cases. With a background in computer engineering and natural language processing, Jake is revolutionizing how firms approach digital marketing. 

• Jake Soffer: LinkedIn
  


• Firm Pilotl: Website 

Scott Hardy is the founder of Top Class Actions and Leagify Law Firm. Through his innovative approach to case acquisition and Arizona's new rules allowing non-lawyer ownership, Scott has built a platform that attracts 1.5 million potential clients monthly. 

• Scott Hardy: LinkedIn 


• Top Class Actions: Website, Legal Fi Website
  

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

• Rankings: Website, Instagram, Twitter
  


• Chris Dreyer: Website, Instagram
  


• Newsletters: The Dreyer Sheet 


• Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
  


• Work with Rankings: Connect
  

Time Stamps

00:00 Intro 

00:43 Meet Jake Soffer & FirmPilot

03:22 The Evolution of Legal Marketing 

07:06 AI Marketing Capabilities 

10:30 Scott Hardy & Top Class Actions 

12:14 Commercial Vehicle Cases 

14:59 Forward Integration Strategy 

18:36 Closing Thoughts

Additional Episodes You Might Enjoy

• 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good


• 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry


• 101. Pratik Shah, EsquireTek — Discovering the Power of Automation


• 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend


• 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok


• 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche


• 96. Brian Dean, Backlinko — Becoming a Linkable Source


• 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow


• 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels