308. From Solo Designer to Recognized Brand: Cheryl Luckett on Building a Business That Stands Out
Description
Designer, educator, and all-around powerhouse Cheryl Luckett joins Rebecca to share how she went from a full-time corporate career to running Dwell by Cheryl Interiors...without burning everything down to start over.
She walks us through her intentional 36-month exit plan, how she built her audience through blogging and Instagram back in 2012, and why consistency online still matters for designers in 2025. Cheryl also talks about pivoting into more construction/new build work and the power of in-person networking.
In this episode:
- Growing your design business while you're still employed
- Creating your own exit timeline (not someone else's)
- Building a digital footprint that attracts your ideal clients
- Staying consistent when business is slow
- Why there's no "one thing" that makes a design business successful
Connect with Cheryl: @dwellbycheryl | dwellbycheryl.com
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