#31: Inside MediaLink With Andrea Kerr Redniss: Agency Reviews, UTA Synergies, and Strategic Growth
Description
In this episode of Agency Business, Andrea Kerr Redniss, managing director and co-lead of marketing transformation at MediaLink, joins us to discuss how the firm has evolved from its relationship-driven origins into a full-fledged strategic consultancy. She shares how MediaLink works with Fortune 100 brands on marketing transformation, AI integration, and agency strategy—often in partnership with, rather than in competition with, agencies themselves.
We cover what “agency therapy” really means, and why the firm’s relationship with parent company UTA makes sense.
Plus, in this week’s news recap:
- WPP loses Laurent Ezekiel to Publicis in another blow to its Coca-Cola business
- Falfurrias-backed Brainlabs acquires Exverus, signaling continued private equity interest in midsize independents?
- Interpublic posts improved margins—should it get credit despite major account losses?
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