31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That
Description
What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?
In this episode, we’re joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach.
Whether you're a new calligrapher wondering how to get clients or a seasoned creative balancing motherhood and entrepreneurship, Jen shares real-life insights on building a calligraphy business that’s both profitable and sustainable.
We’re diving into:
- How Jen used relationship marketing to book her first clients and grow her brand
- The power of networking, vendor connections, and in-person events for live artists
- Investing in yourself vs. DIYing your business
- How to balance motherhood and entrepreneurship without burning out
- Encouragement for creative business owners at every stage of the journey
🔗 Links to resources mentioned in this episode:
- Connect with Jen on Instagram, LinkedIn, or her website
- Educational investments that Jen recommends include:
- Pro Wedding Calligrapher Course - start learning with the Free Masterclass
- The Craft Academy
- Luxury Lettering 101
- Sam Jacobson's Sway Mastermind
- Listen to other Calligraphy Biz Corner episodes mentioned:
Text us a question to answer on a future episode!
🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
- Download our free tech guide for the programs you need to run your business
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