31. The Real Cost of Staying Affordable — A BTS Client Story
Description
You think you’re just being generous.
You think you’re just making your service more accessible.
But what if staying affordable is quietly costing you far more than you realise?
In this episode, I take you behind the scenes of a real pricing conversation I had with a therapist inside The Freedom Therapist Club — one that started with “I’m not sure what to charge for this…”... and ended somewhere much deeper.
We talk about:
- what actually happens when you undercharge (even with the best of intentions)
- how it impacts your nervous system, your team AND the longevity of your practice
- and what starts to shift when you give yourself permission to build something sustainable - while you’re still deeply IN it.
This one’s not really about pricing.
It’s about capacity.
And the quiet weight so many therapists carry trying to make it work inside a model that we know needs to change.
If you’ve been feeling the pressure — this is for you.
🧡 Mia
Resources & Links:
The Scalable Therapist Offer™: https://www.thefreedomtherapist.com.au/scale
It’s a free, live workshop happening on Friday June 20th at 10am AWST, where I’ll show you:
- exactly how I built my first sold-out scalable offer while running a full remote caseload
- the 5-step process I now teach inside The Freedom Therapist Club
- how to finally build the offer that’s been quietly asking for your attention
Join LIVE and get the Scalable Offer Template I use with clients to turn “I’ve got this idea” into “this is actually happening.”
Because the longer you wait for “space”… the more that idea stays stuck.
This hour will help you start.
Instagram: @miapoko
United States
