#327: Chris Sterle on Building Acoustic Design Systems with Culture, Vision, and Content
Update: 2025-10-22
Description
SHOW NOTES
In this episode, Chris and I discussed:
- How culture, process, and profitability fuel growth at Acoustic Design Systems
- Why marketing and fun, engaging content have become cornerstones of the Acoustic Design Systems brand
- The future of integration, from lighting and panelized systems to service revenue and M&A
Chris’s journey is a candid look at what it takes to scale an integration business while keeping people, culture, and community at the center. His story is both inspiring and packed with real-world takeaways for business owners and integrators alike.
So settle in and enjoy my conversation with Chris Sterle. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au327
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