327: Tara Kennedy: Customer Service Is Your Secret Weapon
Description
Today With Tara Kennedy:
Today with Tara Kennedy, Director of Marketing at Window Modes, we explore what exceptional dealer support looks like in the window treatment industry. Tara brings a unique background from Direct Response marketing to this wholesale fabricator that's been serving professionals since the early 90s. We discuss their approach to motorization education, concealment systems through their Blind Space partnership, and how they've built lasting relationships with dealers through high-touch customer service. From their 24-48 hour remake policy to getting on calls with dealers who are troubleshooting on job sites, this conversation reveals what it takes to be a true partner in today's increasingly technical marketplace. Whether you're exploring new manufacturing relationships or looking to expand into motorization and concealment systems, you'll gain valuable insights into finding vendors who invest in your success
More About Tara Kennedy
As the Director of Marketing at Window Modes, Tara Kennedy brings over a decade of experience driving growth and visibility for innovative brands across the home design and consumer goods industries. She began her career in the high-stakes world of Direct Response marketing, where she mastered the art of launching products from concept to retail shelf—through TV, e-commerce, and big box stores.
Today, she leads marketing efforts for Window Modes, a leading nationwide fabricator of manual and motorized window treatments. From brand storytelling to SEO, and from trend forecasting to product launches, she is passionate about combining design with data to create impactful campaigns that connect with customers and deliver results.
Her work is guided by a love of beautiful fabrics, clean hardware, and smart concealment—and an unrelenting drive to elevate the window treatment category through education and innovation.
Whether she’s behind a campaign or in front of a camera for her YouTube series “In the Know”, she brings energy, humor, and strategy to everything she touches.
Connect with Tara Kennedy
Blindspace for Window Modes: We are proud to be a distributor for Blindspace products.
Blindspace Product Resource Page
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!
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