DiscoverGlamping Americas Podcast33. How Furniture Shapes Connection, Storytelling and an improved customer experience
33. How Furniture Shapes Connection, Storytelling and an improved customer experience

33. How Furniture Shapes Connection, Storytelling and an improved customer experience

Update: 2025-10-01
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Today, we uncover a detail many overlook, but one that has the power to transform your guest experience... furniture and layout design. 

My guest, Mike Waring, founder of Mustang Home Goods, blends Japanese joinery, North American architecture, and timeless craftsmanship to create sustainable, ergonomic, and story-driven furniture perfect for glamping sites and boutique retreats. You'll hear: 

  • How Mike's journey from the Navy to furniture design shaped his philosophy of "design as an experience." 

  • Why conversational spacing and thoughtful layouts build deeper guest connections. 

  • How sustainability, craftsmanship, and even the golden ratio can elevate your spaces and your brand. 

Whether you're launching your very first glamping site or refining a long-standing resort, this episode is packed with inspiration and practical ideas to help you create unforgettable guest moments. 

And if you're attending The Glamping Show Americas on 29th September, be sure to stop by and meet Mike, who would love to help you design a space that delights your guests. 

More Information: 

Mike Waring – Mustang Home Goods 

_________ 

Sarah Riley - Glamping, retreat events, and guest attraction  

Glamping Academy & Owners Club https://inspiredcourses.com 

Glamping marketing studio https://inspiredcollectiveltd.com/ 

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The Glamping Show Americas, Denver, Colorado

<a class="Hyperlink SCXW135948565 BCX0" href="https://www.glampin

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33. How Furniture Shapes Connection, Storytelling and an improved customer experience

33. How Furniture Shapes Connection, Storytelling and an improved customer experience

Sarah Riley