As fathers, this one is close to our hearts.

Join Omri and Benni for the 33rd episode of This Time Tomorrow as they sit down with co-founder George Gabriel to talk about The Dad Shift — the campaign for better paternity leave in the UK.

In a wide-ranging conversation, they dig into the economic case for better paternity leave, exploring why backing fathers isn’t just socially important, it also makes financial sense for families and the wider economy. They unpack the somewhat uncomfortable truth that the UK currently offers the worst paternity leave in Europe, and how this reality feeds into outdated expectations, toxic masculinity, and the cultural baggage that in some ways still shape what fatherhood is “supposed” to look like.

George also lifts the curtain on the inner workings of The Dad Shift campaign, from how the idea first sparked, to the early organising efforts, to shaping the strategy and the practical, on-the-ground tactics being used to push for change. If you’re into political campaign design and herding cats (i.e. MPs and hundreds of activists!) then look no further. George has got the goods.

Towards the end, George also shares where he hopes the campaign is headed, and what a transformed future for dads and families could look like.

Go on now. Give it a listen. It’s a really powerful episode with real heart, real stakes, and a vision for what fatherhood and family life in the UK could be.

And if you like the episode, then please share it with a friend to help us to grow our audience, and the Dad Shift to gain more followers and activists.

As ever, thanks for listening.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thistimetomorrowpod.substack.com