One of the biggest struggles for new farm businesses? No testimonials.

When you're just starting out, you know your product is amazing—but your customers don’t. And without social proof, it's hard for new buyers to feel confident putting your food in their cart (or their bodies).

In this episode, I share a simple, repeatable strategy to jumpstart your testimonials—even with zero reviews. And yes, it involves giving away product strategically to build the kind of trust that drives sales.

You’ll learn:

• Why testimonials are one of your biggest marketing levers

• The catch-22 most beginner farmers fall into (and how to break it)

• A simple script + 5-step plan to get your first reviews fast

• What to ask for (written, photo, video, or all 3!)

• Where to use testimonials for maximum impact

P.S. Want my full testimonial playbook? It’s inside the Social Proof Project in Farm Marketing School → mydigitalfarmer.com/fms

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!