Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to forward it. Study it. Steal from it.

In today’s episode, I’m auditing one of those unicorn emails — and I’m showing you why it worked so well.

This email (from Function Health) was a masterclass in offer psychology. It played multiple sales motivators all at once, had brilliant positioning, and used subtle language that made it feel like a gift — not a pitch.

It’s rare to find something this clean, so I knew I had to share it with you.

🎯 What This Episode Teaches

If you’ve ever wanted to know how to write an offer that people can’t ignore, you’ll love this episode. I break down:

• The exact copy of the email that hooked me (you can read it below too)

• Why the structure and language worked so well

• The different “buying triggers” this brand used to drive conversions

• How you can take these same elements and use them in your own farm emails or product offers

• Why stacking motivators is a marketing superpower

Once you start to see the building blocks of a great offer, you’ll never look at marketing emails the same way again.

Want to build better offers for your farm?

Check out my workshop inside Farm Marketing School: “Build a Better Offer” — where I teach you the core offer formulas, how to increase average order value, and how to create compelling urgency (without feeling slimy).

Join the membership and get instant access here: www.mydigitalfarmer.com/fms

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

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