338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready
Description
Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases.
In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice.
You’ll learn:
Why client service—not ad spend—is Michael’s growth engine
How SmartAdvocate and custom GPTs drive consistency across six offices
What B2B lawyering looks like in an age of consolidation
How to maintain trust and transparency with high-volume referral partners
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