362. Big Verdicts + Billion-Dollar Brand: NIL, Intake, and Trucking Trials w/ Digger Earles
Description
Big verdicts grab headlines—but they don’t build billion-dollar brands. Digger Earles reveals how discipline, data, and brand strategy power Laborde Earles’ growth across Louisiana. From leveraging NIL partnerships for instant credibility to intake systems that close 95% of wanted leads, every move connects trial results to market dominance.
You’ll learn:
How to turn courtroom wins into peer referrals (and long-term B2B leverage)
Using name, image, and likeness to create instant B2C credibility
Intake that performs: openers/closers, on-call lawyer assists, and scheduled client touchpoints that reduce inbound noise
The settlement-committee system that pushes past “good enough” offers
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