338. The Secret to Buying Commercial Real Estate WITHOUT Cash
Description
Key Takeaways:
You can enter commercial real estate without large cash investments by solving specific problems for property owners.
Three core principles for entering commercial real estate:
Define a clear transformation statement
Package your unique value proposition
Know your monetization model from the start
The commercial real estate "flywheel" strategy:
Find a struggling asset
Solve the property's problems
Get compensated through fees or equity
Use the success as a track record for future deals
Types of prospects:
Cold: Unaware of potential ownership opportunities
Warm: Struggling with property management
Hot: Have capital but need operators/deals
Specific strategies to add value:
Improve property marketing
Renovate and upgrade spaces
Reduce operational expenses
Build tenant relationships
Increase rental rates
Entry points can include:
Leasing expertise
Property management
Deal sourcing
Partnership development