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In this episode of the Content Marketing Commute, recorded in beautiful Ajaccio, Corsica, I share some thoughts on creating quality content.

Reflecting on discussions from the previous episode with SEO expert Tom Winters, my focus is on defining and measuring quality content.

Fo me, so much of figuring out what 'quality' means for your audience is in really embracing qualitative feedback.

The quantitative stuff will only tell you so much.

Additionally, I provide tips on leveraging internal expertise to produce engaging and authoritative content for target audiences.

Want to see the sights as well as hear the sounds of this episode? Check out the full video here: https://youtu.be/08sYWHdajmE

00:00 Welcome to Content Marketing Commute from Ajaccio

00:41 Recap of Last Week's Episode with Tom Winters

01:39 Lessons from Napoleon Bonaparte for Content Marketers (yes it's cringe, and it's also a joke!)

03:28 The Importance of Creating Quality Content

05:50 Measuring Quality Content: Qualitative vs Quantitative

12:35 Leveraging Subject Matter Experts for Quality Content

18:16 Final Thoughts and Upcoming Announcements

Follow Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/. I mention in the episode that I have a big announcement coming up, which is going to impact the podcast, so follow me on LinkedIn to get it straight from the horses mouth in the next few days!

In this episode, I also mention a tool called Rockee - a tool for content marketers being built by the legend that is Matt Laybourn. Check it out!

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