This podcast interview focuses on the entrepreneurial journey to redefine software's role from engagement-driven to impact-driven solutions. My guest is Daniel Saks, CEO of Landbase.

Daniel's entrepreneurial journey has deep roots in a 100-year-old family business. He grew up in Niagara Falls, Canada, where his family owned a furniture store founded by his great-great-grandparents in 1908. 

However, the 2009 recession forced the century-old family business to close, which became a pivotal moment in Daniel's life. Instead of lamenting the loss, he was inspired to explore how technology could have saved small businesses like his family's store. 

This experience led him to co-found AppDirect, a B2B subscription commerce platform that grew to generate over $3 billion in annual transaction revenue.

In May 2023, he co-founded Landbase, which he leads as the CEO. He sees Landbase as his "second business" with a continued mission of "helping B2B businesses or entrepreneurs thrive." This time, the focus is on applying agentic AI to go-to-market strategies. 

And this inspired me, and hence I invited Daniel to my podcast. We explore what's broken in the way companies still automate today. Daniel shares a compelling vision for the future of B2B SaaS powered by agentic AI - thereby creating a 5x lager market than today's software industry. He discusses how companies can achieve significantly better results while allowing executives to "reclaim their day." He also explains how this new technology can help build digital credibility, which is essential for companies to stand out.

Here's one of his quotes

I think that era of software, including business software, was all driven by what is the amount of hours that someone spends in your tool. And I think those are all the wrong metrics. My kind of goals with Landbase and agentic AI is the opposite. It's actually: how few, how little amount of time does a human have to spend in the software, but how much impact does the software make for the human so they can have more time to do what they love.

During this interview, you will learn four things:

1. What he's doing differently to create defensible differentiation. 


2. His approach to helping his customers avoid waste of resources and money as they speed up their Go-to-Market activities.


3. Why he advises against imposing previous playbooks/values on new ventures.


4. What he learned from speaking to customers about their biggest painpoints that helped him to build far better products.

For more information about the guest from this week:

• Daniel Saks


• Website: Landbase
  

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