341. Litigate Everything: How Blake Swan Built a 6-State Firm with Ruthless Intake and Data Discipline
Description
By litigating 80% of his cases, tracking every KPI that matters, and building an intake team with zero missed calls, Blake Swan has scaled Keller Swan to six states and 37+ staff — without losing control.
In this episode, Blake breaks down the exact systems and decisions that powered his explosive growth. From AI-backed intake to profit-by-pod dashboards, you’ll learn how discipline, data, and strategy drive outsized results.
In this conversation, Eric shares:
Why filing early and often leads to higher-value cases
How to build an intake culture that runs 24/7 — without burnout
The two-minute rule that cut wash rate to nearly zero
How Blake uses dashboards and KPIs to drive accountability firm-wide
Why he expanded into six states — and how he chose which ones
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