347. He Gets 80% of Trucking Cases Without Referrals: 3 Pillars of Proof w/ David Craig
Description
Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI.
In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law:
Proof of Expertise: Books and a podcast that educate clients while closing cases.
Proof in Performance: A culture where investigators, social workers, and rapid-response teams matter as much as trial lawyers.
Proof of Leadership: Financial transparency that keeps attorneys loyal for decades.
If you want to stand out in trucking — or any PI niche — this episode is your roadmap.
You’ll learn:
Why consumer-focused content builds trust faster than referrals.
How non-revenue hires like social workers can change case outcomes.
The leadership framework that keeps your team invested long-term.
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