DiscoverPartner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast35 - How to PE Takeover-Proof Your Channel Program - David Sherman
35 - How to PE Takeover-Proof Your Channel Program - David Sherman

35 - How to PE Takeover-Proof Your Channel Program - David Sherman

Update: 2024-06-12
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How does a private equity firm’s takeover typically impact a company's strategic direction and how can it affect their channel partner program?

Sometimes, channel partner programs get the axe when a PE firm takes over.

In today’s episode, we’ll: 

  • explore this issue, 
  • investigate the underlying reasons, 
  • and discuss strategies to protect your channel program from being eliminated during a PE takeover.

Chapter markers:
(01:02 ) Guest Intro: David Sherman
(04:09 ) How a PE firm’s takeover typically impacts a company's channel partner program
(07:42 ) Common reasons investment firms cancel or restructure a partner program
(08:47 ) Performance metrics evaluated by private equity firms
(09:40 ) What metrics should PEs really be analyzing?
(12:09 ) How important is it for private equity to enhance the partner program
(14:26 ) Potential risks of canceling a channel program could bring to customer relationships?
(15:58 ) PEs that keep the partner program post-takeover - maintenance strategy for them?
(17:11 ) Most important aspects of partner management to you that can help a channel chief prove out the channel program to the PE
(22:11 ) What can typically go wrong with channel program with M&A as opposed to private equity takeover

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

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35 - How to PE Takeover-Proof Your Channel Program - David Sherman

35 - How to PE Takeover-Proof Your Channel Program - David Sherman

Magentrix