Episode #353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede

Nobody wakes up on Black Friday excited to read 200 emails — they’re excited to find something they love. But when every subject line is screaming “SALE!” and every graphic is blasting neon urgency, most campaigns blur together. Customers scroll, skim, delete.

And yet, some brands do break through. They get the clicks, the sales, the attention — not because they’re louder, but because they’re smarter. In this episode, I’m sharing the strategies that will help your BFCM campaign emails stand out from the noise and feel like a welcome guest in your subscriber’s inbox.

This episode is part of my BFCM Prep Series, where we’ll make sure your holiday campaigns are strategic, intentional, and designed to convert — not just contribute to inbox chaos.

👉 Grab my official 2025 BFCM Briefing — a 15+ page guide serious brands are already using to plan their holiday campaigns: https://joyjoya.com/bfcm

💡 In this episode, you’ll learn:
✨ Why timing is just as important as subject lines — and how to test it now
✨ How to write subject lines that sound like you (and not everyone else)
✨ The simple design tweaks that make your emails instantly scannable
✨ Why curated merchandising beats generic sitewide discounts
✨ How a clear point of view makes your campaign more memorable and compelling

And in the Gold Mine segment, I’m getting real about the long game of marketing — why it’s so much harder than sprinting, how it can feel lonely, and how to make sure your business goals stay aligned with your life.

👉 Ready to cut through the inbox noise? This episode will help you craft campaigns that capture attention, convert subscribers, and reflect the real value of your brand.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/how-to-make-your-black-friday-emails-stand-out-in-the-inbox