36: My Launch Day Playbook: How I Used Ethical Urgency to Sell 50% of My Course in 6 Hours
Description
Ever wondered how to build real momentum before your launch goes live? In this episode, I’m breaking down how I grew a 450-person waitlist in 2 weeks, converted 50% of those sales within 6 hours—and did it all during back-to-school chaos and my husband’s birthday. If you’re launching soon and want it to feel exciting, not exhausting, this episode is your behind-the-scenes blueprint.
To read the full show notes, CLICK HERE.
Things I cover inside the episode:
✨ How I warmed up my waitlist without sounding salesy
✨ The pre-launch emails I actually send (and what I skip)
✨ How I handle last-minute launch-day tech + timing
✨ What I track during launch week (and what I ignore)
✨ The “early access” energy that gets people to buy fast
✨ The mindset shift that helped me stop panicking on Day 1
🔗 Helpful Links & Resources:
Episode 33: How I Built and Launched My Online Program Using ChatGPT (Plus My Exact Waitlist Strategy)
50% off your first year of Flodesk before unlimited pricing disappears!
Insta Stories that Sell Masterclass
Hop on the waitlist for the next round of The Messaging Edit
Hilary Krueger's Instagram Page (Who I ran Course Creation Camp with)
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