38: 4 Steps to Uncovering What Makes Your Personal Brand Unforgettable
Description
If you've ever wondered why someone should hire YOU instead of the 47 other people who do what you do, this episode is for you. In this episode of The Creative Bodega, I'm breaking down the exact 4-step framework I use to help solopreneurs uncover their unique selling proposition (or as I like to call it - what makes you unforgettable). You'll learn how to stop blending in, own your transformation story, and confidently answer "why should someone choose me?" Plus, I'm sharing my own USP breakdown so you can see exactly how this works in action.
Check out the full show notes for this episode HERE.
Things I cover inside this episode:
- The 4-step framework to uncover your unique selling proposition (and why most people skip the most important parts)
- How to define your personal transformation - the "I've been there" moment that creates instant connection with your audience
- Why your credibility and results matter more than you think (even if you're just starting out)
- How to identify your unique approach and superpower - the energy and teaching style that makes you different
- The exact ChatGPT prompt I use to help clients dig deeper into their USP
- Why your messaging foundation affects everything (especially selling) and how to stop dragging your heels on this work
Resources & Links mentioned in the episode:
- đź”— Hop on the waitlist for the next round of The Messaging Edit
- ChatGPT USP prompt – “Help me uncover my unique selling proposition by asking me questions about my background, my strengths, and my client results."
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