In this episode I sit down with Blake, the founder of an online breeding platform, Doggo AU, that is changing the way people search for puppies. We talk about how he built the idea from the ground up, the gaps he saw within the pet market, and why he believes technology can actually help protect animals rather than make it easier for unethical breeders to hide.

Blake shares how his platform screens breeders through health testing, documentation, welfare checks and transparency, and why this matters so much when it comes to long-term health outcomes for dogs. We break down what sets an ethical breeder apart from a backyard breeder, from communication and contracts through to the way dogs are raised and socialised before they ever go home.

We also dive deeper into the red flags buyers should look for when browsing online puppy listings. Blake explains some of the common tactics used in low-standard breeding operations, including vague wording, low pricing, no vet records, rushed sales and a lack of transparency about parent dogs.

We explore how DNA testing, verified paperwork and structured communication protect both the puppy and the buyer, and how a good breeder should stay in touch from the first message right up to handover day.

Blake talks honestly about how his team handles complaints, what happens when breeders fail to meet the expected standard, and why the platform isn’t afraid to remove someone if animal welfare is compromised.

Throughout the conversation we reflect on the need for stronger regulation, national verification systems and better education for the average pet parent who simply wants a healthy, well-bred puppy without unknowingly supporting poor practice. Blake offers guidance for people entering the breeding world in 2025, along with advice for pet professionals who often find themselves guiding clients through the buying process.

If you work in the pet industry, or you’re considering welcoming a dog into your home, this episode will give you a clear picture of what responsible breeding looks like and how to navigate online puppy listings with confidence.

To learn more about Blake’s work you can visit his online platform or find him on social media. If you took away something useful today, share the episode with someone who is thinking about buying a puppy so we can expand the reach of this message and help lift the standard of breeding across Australia and beyond.