387. AI Won’t Replace Agents-But Agents Who Use AI Will: Part 2 with Coach Carroll
Description
The Future of Insurance Sales is HERE
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⚠️ Explicit Content: This episode contains adult language.
What’s in this episode:
AI won’t replace agents—but the ones who master AI and branding will take the market. In Part 2 with Coach DJ Carroll, we break down why impressions drive revenue, how cookie-cutter marketing burns cash, and the formula to blend paid ads with authentic local branding. From running million-impression campaigns to turning every claim into a retention play, this episode gives you the exact strategies to future-proof your agency and crush the competition.
[00:00 ] Why views ≠ intent (and what actually drives business)
[01:30 ] Branding vs paid ads—why impressions matter long-term
[03:00 ] State Farm’s head of marketing confirms: nobody cares about insurance
[05:00 ] Paid ads on a local budget—real math that works
[08:00 ] Viral doesn’t equal profitable (the Nick Saka example)
[09:30 ] Simple content that actually builds trust
[11:00 ] Calibrating your view count mindset
[13:00 ] The “six-pack” of advertising numbers every agent must know
[17:00 ] The formula: hook, content, call-to-action
[20:00 ] Why 643 views > 1M likes if you’re serious about sales
[22:00 ] Customer service: the real retention edge
[25:00 ] The compounding math of churn (and how agents miss it)
📘 NEW BOOK: The Hunter Head Game by Coach Carroll
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🌐 More from Coach Carroll
Website: https://coachcarroll.com
Marketing + AI platform: https://carroll.media
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