39: Clickstreams

Update: 2025-03-05

Description

Clickstreams are the digital traces that visitors leave when they navigate through a website. You can then analyze this data with process mining to make the website more effective or user-friendly. Irene shares her experience of a recent clickstream analysis project. We discuss why the funnels of traditional web analytics are not enough to understand behavior.

Comments

In Channel

42: Clinical Pathways

2025-10-1601:08:00

41: Building Trust

2025-09-0553:52

40: Comparisons

2025-06-1759:46

39: Clickstreams

2025-03-0501:18:53

38: Challenges

2025-01-3001:22:56

37: Explorative Analysis

2024-12-1701:08:52

36: Preprocessing

2024-11-2701:15:33

35: Automation

2024-10-3157:06

34: Audit Research

2024-10-0801:02:03

33: Camp 2024 Recap

2024-08-2401:03:59

32: Analyzing Variants

2024-05-2201:06:01

31: Business Cases

2024-04-2301:31:08

30: Urban Mobility

2024-03-2656:12

29: HR Processes

2024-02-2901:20:13

28: Role of the Analyst

2024-01-3001:39:47

27: Activity-Based Costing

2023-12-1901:02:37

26: Data Collection

2023-11-2101:39:27

25: Analysis Transformations

2023-10-1901:42:59

24: Project Planning

2023-10-0401:04:23

23: Public Policy Evaluation

2023-08-0801:26:31

00:00

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39: Clickstreams