392: How To Secure Permanent Funding For Your Destination with Rochelle Hicks
Description
In this episode, Adam sits down with Rochelle Hicks, director of tourism at Visit Mississippi, to uncover the secrets of securing permanent destination marketing funding. Rochelle shares her valuable insights and hands-on strategies for building sustainable financial models that transformed Visit Mississippi's budget from $2 million to $17 million. Learn how to navigate complex funding landscapes, find untapped resources, and build long-term financial stability that extends beyond annual appropriations and changing tourism trends. If you're ready to transform your destination's financial future, this episode is a must-listen!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
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