#398 - Cody Campbell - Saving College Sports, NIL, & A $7B Opportunity
Description
Today's guest, Cody Campbell, digs into the forces reshaping college athletics and his plan to ensure a solution that works for every stakeholder.
We discuss:
• How changing laws and court decisions created a brief window for Tech to act boldly
• Why Texas Tech’s culture, alumni base, and momentum made the strategy work
• How court rulings displaced the NCAA and fueled today’s chaotic environment
• The financial strain on athletic departments and the risk posed to Olympic and women’s sports
• The influence of commissioners, media companies, and private equity on the future of the system
• Cody’s vision for reform and why federal action is the only path to long-term stability
Topics:
(00:00:00 ) - Intro
(00:03:00 ) - Transforming Texas Tech in the NIL era
(00:05:11 ) - The strategy for acquiring talent
(00:12:38 ) - Legal changes and their impact on college sports
(00:19:43 ) - The financial realities of college athletics
(00:29:35 ) - The need for unified media rights in college sports
(00:33:07 ) - Fan engagement and conference dynamics
(00:35:05 ) - Private equity in college sports
(00:39:30 ) - Challenges with NIL and enforcement
(00:44:28 ) - Proposed solutions for college sports
(00:48:50 ) - The role of government and leadership
(00:52:47 ) - Cultural importance of college sports
Links:
Cody on X - https://x.com/CodyC64
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