399: Inside Iconic Italian Heritage Brand, Diadora: Innovation, Running, and the Future of Footwear with CEO Bryan Poerner
Update: 2025-04-05
Description
Today, I’m joined by Bryan Poerner, CEO of Diadora North America. Founded in Italy in 1948, Diadora has a rich heritage of craftsmanship and innovation, blending performance and style across running, sport, and lifestyle footwear. In our conversation, Bryan shares the brand’s origin story and offers an inside look at the 2025 Diadora shoe lineup.
We explore the latest advancements in footwear technology, Diadora’s growing presence in the U.S. market, and their vision for athlete development and grassroots marketing. Bryan also reflects on his creative journey from Puma to Diadora, lessons learned from running and life, and how music fuels performance. Plus, he gives us a sneak peek at the Diadora playlist inspiring runners everywhere. Stay tuned for an inspiring and energizing episode.
Plus, I am seriously loving the design of both this brands performance and lifestyle shoes! Definitely on my fashion radar..
Chapters
3:09 Origin Story
5:18 Exploring Diadora 2025 Shoe Line Up
9:41 Innovative Technology In Footwear
13:24 Diadora Shift in US Market
15:28 Sponsorship and Athlete Development
18:14 Vision for Diadora Future
21:00 Grassroots Marketing Strategy
23:48 Transition from Puma to Diadora
16:27 Early Days of Creativity
30:46 Role of Luck in Success
31:44 Pursuing Passion & Happiness
33:54 Lessons from Running & Life
36:12 The Intersection of Music and Running
42:07 Diadora Playlist
CONNECT
Diadora on Instagram
Marni On The Move Instagram, TikTok, LinkedIn, or YouTube`
Marni Salup on Instagram and Playlist on Spotify
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Sign up for our monthly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news!
SUPPORT THE PODCAST
Leave us a five stars and a review on Apple, it's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to.
Tell your friends the episodes you are listening to on your social. Share a screen shot of the episode in your stories, tag us, we will tag you back!
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We explore the latest advancements in footwear technology, Diadora’s growing presence in the U.S. market, and their vision for athlete development and grassroots marketing. Bryan also reflects on his creative journey from Puma to Diadora, lessons learned from running and life, and how music fuels performance. Plus, he gives us a sneak peek at the Diadora playlist inspiring runners everywhere. Stay tuned for an inspiring and energizing episode.
Plus, I am seriously loving the design of both this brands performance and lifestyle shoes! Definitely on my fashion radar..
Chapters
3:09 Origin Story
5:18 Exploring Diadora 2025 Shoe Line Up
9:41 Innovative Technology In Footwear
13:24 Diadora Shift in US Market
15:28 Sponsorship and Athlete Development
18:14 Vision for Diadora Future
21:00 Grassroots Marketing Strategy
23:48 Transition from Puma to Diadora
16:27 Early Days of Creativity
30:46 Role of Luck in Success
31:44 Pursuing Passion & Happiness
33:54 Lessons from Running & Life
36:12 The Intersection of Music and Running
42:07 Diadora Playlist
CONNECT
Diadora on Instagram
Marni On The Move Instagram, TikTok, LinkedIn, or YouTube`
Marni Salup on Instagram and Playlist on Spotify
SUBSCRIBE TO OUR NEWSLETTER
Sign up for our monthly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news!
SUPPORT THE PODCAST
Leave us a five stars and a review on Apple, it's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to.
Tell your friends the episodes you are listening to on your social. Share a screen shot of the episode in your stories, tag us, we will tag you back!
Subscribe, like and comment on our YouTube Channel, MarniOnTheMovePodcast
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